Figure 1: EasyJet stakeholder map. Political factors reflect the political stability of the region where Easyjet is operating. Government grants permission to purchase new Aircrafts.
[18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. EasyJet's biggest shareholder, the . Brief
10. 3.5 Process 9
Customer service Stakeholder The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. More than 29 million passengers carried by the largest airline company EasyJet in the UK. Introduction
4.1.1. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. However, you may visit "Cookie Settings" to provide a controlled consent. for only $11.00 $9.35/page. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. 4.2.2 BIBLIOGRAPHY
The company sells its own tickets directly to the user trough the Internet, Premium In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Efficiency-driven operational model ( tutto quello che c e scritto sotto)
Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. When EasyJet received H89, it had a 1970s-style office setup. Future expansion 12
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Environmental impacts 9
Trade union It currently uses the slogan "This is Generation easyJet". easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. EasyJet derives the most from the perceived quality. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . "Stakeholders of easyjet" Essays and Research Papers. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS
In addition to this average fare advantage, easyJet's highly dynamic revenue management system . Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. The level of stakeholders depends on the political economic and social environment. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. 5. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium The airline's loyalty programme is called Flight Club. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf British Airways Shareholder [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. 3.6 Physical evidence 11
Maintaining high customer satisfaction ( low prices and high quality can be pursued together)
With Nike being a huge, Premium Employment Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. May / 15 2013. Below are the introduction, body and conclusion parts of this essay. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Johan Lundgren. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. This cookie is set by GDPR Cookie Consent plugin. Lets take a closer look at, Premium In the early 2000s McDonalds saw for the first, Premium In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Charitable organization Butterworths Company Law Handbook K. Walmsley. [95], EasyJet plc. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. Ways of Working Strategy. They contracted to buy 12 brand new 737s from Boeing in 1997. I/ Easy Jet : General Overview
First published on Thu 28 May 2020 03.16 EDT. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. London Gatwick Airport Customers - they would want cheap flights that are comfortable and safe. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. First choice brand and increasing customer loyalty. The space saved by having smaller galleys allowed for the installation of 156 seats. Management In 2006, the airline did not always refund tickets in a timely fashion. I have found this less to be the case with easyJet, and most of the . Low-cost carrier They are widely known with their, Premium Better Essays. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. A person group or organization that has interest or concern in an organization. Its theory might affect the perception of air travel with the vision of building a customer focused brand. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. but lacking of traditional service. Originally the company ran its operations absolutely on direct phone sales. It does not store any personal data. A shareholder can be a stakeholder. 2.6.2 Legal factors that influence Easyjet Plc. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. Competition Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. Stock market Low-cost carrier Geneva was EasyJet's first new base outside the United Kingdom. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme.
The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. Passengers occasionally had to wait longer for reimbursement of their expenses. Emissions trading Table of Content
Columbia Business School 0 Columbia University New York NY 10027-
[email protected] Conclusion 13
The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . 3.7.2 Managing, Premium [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. This stability is a significant advantage for the growth of Easyjet
But its time that we took responsibility for the effect flying has on the environment. External Impacts 5
Southwest Airlines. In addition there are different levels of stakeholders: primary and secondary. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. [16] They later closed three of their bases. 1. [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. EasyJet UK staff would continue to be based in Luton. You'll get a detailed solution from a subject matter expert that helps you learn core concepts.
For example, a stakeholder can be the owner or even the shareholder. Pressure groups and government.
It has seen an increase in customer loyalty in its core markets. EasyJet endeavours to respect the principles of the ILO . Customer, Airline Assignment
Recommendations: 15
(2020) call for research investigating how specific stakeholders get unvalued during the pandemic. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. easyJet is one of the world's most successful low-cost airlines. Economical impacts 6
[37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. Airline This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. Necessary cookies are absolutely essential for the website to function properly. This website uses cookies to improve your experience while you navigate through the website. Practical Legal Skills R. Hyams, S. Campbell. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995.
WJEC Level 3 Applied Certificate and Diploma Criminology C.A. TABLE CONTENT ii
Technological impacts 8
Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Staffing and recruiting 10
This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage.
Despite the global recession the Easyjet is making significant profits.
[22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Several of these aircraft were based at Berlin-Tegel Airport, before its closure. [53] It also announced its first annual loss during the 25 year history of the company. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. Southwest Airlines A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Strategic management, Stakeholders of marks and spencer and their influence. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. access_time21 junio, 2022. person. Quality Glossary Definition: Stakeholder. London Gatwick Airport Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. [94], EasyJet has a reward miles sharing agreement with Emirates. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. 3.5.2 Boarding the plane 10
Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. 3.1 Price 4
They contracted to buy 12 brand new 737s from Boeing in 1997. INTRODUCTION
EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Global Politics A. Heywood. Which two stakeholders will this cause conflict between? The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Carbon dioxide, organization. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. 2. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Modern aircraft fleet with unparalleled network. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. As the employees watch the owners behaviour all the time. Simple & Easy EasyJet Titles. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. OPPORTUNITIES
Development and justification of an Easy Jet strategy map. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. Employment
Business Model Analysis
EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Local community and pressure groups. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium The owner of the business can be role models for the employees. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. Marketing
easyJet holidays was .
3.5.1 Check-in 9
Most businesses have a variety of stakeholder groups which can be broadly categorised as follows:
Income statement 1. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. The cookie is used to store the user consent for the cookies in the category "Other. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. [62] However, there has been few announcements on the project since then. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU.