sprite obey your thirst'' campaign sprite obey your thirst'' campaign

We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. Sprite kicks off BET Awards weekend with 'Thirst for Yours' campaign Smooth, for its "Obey Your Thirst" campaign. They tapped artists not based on their popularity, but those that had an underground following and were seen as respected urban soothsayers at the time. One ad had a teenaged boy wearing a pair of baggy jeans, a puffy coat and boots with loose laces at a mall to be cool. * FreestyleVersion: Some of the commercials don't feature any gimmicks, and just have several emcees on set freestyling to beats. The "Thirst For Yours" platform was designed to meet the changing tastes of younger consumers, a focus that continues with this . Uncovering the Size, Uncovering the Salaries of Red Bulls Elite Athletes. 2023 Vibe Media, LLC. Sprite's back at it with the soda cans. The 90s had all of the world sprung on hip hop. Young Dolph - Obey Your Thirst Lyrics | Genius Lyrics It's something that has lasted in the hood it's authentic., Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. Most recently, Sprite in March launched Sprite Way, a Spotify playlist and podcast showcasing unsigned hip-hop and R&B talent. Sprite tapped a pair of up-and-coming artists who embody the Thirst For Yours mentality and authenticity Atlanta-based rapper Kodie Shane and rising fashion designer and current Clark Atlanta University student Seth Giscombe to star in the spots, which were directed by the award-winning filmmaker duo, We Are From L.A.Rachel Morrisonserved as Director of Photography for each spot. The Thirst For Yours campaign will include several activations where hip-hop music, fashion, art and culture intersect, starting with the BET Experience Weekend and the 2019 BET Awards in Los Angeles, CA. We want the community to interpret and define it in their own unique way. Today, rap music is used to sell everything from electronics to tax filing services to nut butter grinding machines at Whole Foods. ATLANTA-Sprite is freshening its 7-year-old " Obey Your Thirst" ad campaign with a new round of commercials featuring raps from teens. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. was growing long in the New marketing will emphasize hip-hops growing role in a culture that extends way beyond music to include fashion, design and more. African-American ad agency Burrell Communications tagged hip-hop acts for a series of spots that began a long-standing marriage between the brand and the culture, starting with Kurtis Blow in 1986. Does Coca-Cola Taste Different Around the World? "Sprite has always been incredibly focused on putting our community at the forefront. The ad had already aired over 500 times on rap radio shows when Chuck sued St. Ides parent company McKenzie River for five million dollars (they settled out of court). The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. It (actually) sucks for Macklemore. We want to hear from you! But as the idea took off and expanded, it became stronger based on one thing: authenticity. Our core fanbase of 13-to 24-year-olds cares deeply about artists who are not only talented, but also cultural curators and arbiters who are making a mark on the world, said Aaliyah Shafiq, group director, Sprite. St. Ides run with hip-hop doesnt have the same happy ending as Sprites. These high profile celebrity figures have helped In the late '80s, hip-hops stranglehold on popular culture was just beginning to take shape, and every corporate entity was trying to lock down the urban demographic,usually with incredibly corny and poorly-executed rap hijackings. This sadhu might have left behind all attachments and renounced the world, but he could not let go of Sprite. It's an authentic brand to be a part of, and I'm glad to be able to do that.. Obey Your Thirst: How a Soda Company Changed Hip-Hop - DJBooth The messages the artists were communicating was often overlooked by the bold style and image. We can look back now with the wizened, woke eyes of maturity and possibly scrutinize our artists selling out at the expense of the community, but for the young and burgeoning hip-hop culture, both the St. Ides campaigns and the Sprite campaigns opened the door for the power and commodification of hip-hop and consumer brands. Before the "Obey Your Thirst" campaign, Hip-Hop in advertisements was Welcome to UpThirst.com where we thoroughly research all types of beverages. Joker-big joker in the dick, you just a little spade (Damn), ayy. They were later in hot water with the New York AGs office again, along with the Bureau of Alcohol, Firearms and Tobacco (the ATF) for advertising perceived to the be targeted towards minors, with complaints that it glamorized gang affiliation and promoted sex. History of Sprite | PDF | Soft Drink | Non Alcoholic Drinks - Scribd And now, its really a culture that impacts everything, says Dipal Shah, director of integrated marketing content at Sprite, which is owned by Coca-Cola Co. For us, it was really important as a brand to be respectful of that and also reflective of that.. Sprite shelves 'Obey Your Thirst' after 25 years as it updates its hip In 1994, the Coca-Cola company started a new advertising campaign for their Sprite brand. Noticeably refreshed, upon It comes in a primarily silver green, and blue can or a green transparent bottle . I remember 12-15 years ago I did an audio commercial for Sprite and to be honest being an MC we do things and we try to be cool about what we do. Smooth, A Tribe Called Quest, Nas and Grand Puba, who it is rumoured coined slogan Obey Your Thirst during a rehearsal. As an Amazon Associate, I earn from qualifying purchases. Enter Sprite. The words "obey your thirst" are placed at an equal proximity to each side of the ad. The Yours in Thirst for Yours is intentionally open-ended, he explained. For St. Ides, hip-hop was the brand campaign. Over the next couple months, I began to take notice of Sprites absolute ubiquity in hip-hop culturefrom event sponsorship to its prevalence in the lean movement and the music and culture that spawned. (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, . It focused on a Deconstructive Parody of the materialism of contemporary advertising, expressing that, while drinking Sprite won't make you cool or give you superpowers, it will quench your thirst.. Our connection to hip-hop music is at the heart of Thirst for Yours, but were leaning into our audiences related passion points.. Its important for us to have an artist like that because of what hes represented to music and the art form, Oliver continues. The campaign was successful, but in the early '90s, as brands like 7-Up began to offer more competition, Sprite doubled down on their relationship with hip-hop. Sprite group director Aaliyah Shafiq said in a statement that this campaign, like previous ones, speaks to the drink's core fan base of 13- to 24-year-olds. The lyrics from Sprites second Obey Your Verse campaign are as follows: Tupac Embrace my words make the world change from Scarfaces Smile offThe Untouchable, Tupac Ill learn from mistakes and try 2 achieve again fromIf I Failpoem, Tupac Please wake me when Im free from Wake Me When Im Free offThe Rose That Grew From Concrete Vol. Sprites ties to hip-hop date back to 1986 when rapper Kurtis Blow appeared in a commercial for the brand and continued into the 1990s with the I Like the Sprite in You" campaign featuring several of thedecades top artists. Many researchers have explored the above attributes of the Sprite brand (Rosenberg 5). Ides. to suggest the malt liquor increased sexual prowess. handles the entire Reebok campaign). Buzz60. A program called Sprite Way, which has been underway for a few months, includes a Sprite-curated Spotify playlist featuring 20 tracks from unsigned talent that came from fan recommendations submitted via social media. Aside from the groundbreaking deal between Adidas and RUN DMC, brands didnt yet see full value and impact of hip-hopexcept in the food and beverage industry. When did the sprite Obey Your Thirst commercial come out? Obey Your Thirst debuted a decade later with ads such asthe one below, starring Grand Puba and Large Professor freestyling in a studio. In 1990, Heavy D and the Boyz and Kid-N-Play followed in Blow's footsteps with Sprite commercials of their own as part of the "I like the Sprite in you" campaign. 2023 The DJ Booth LLC. Always remember to obey your thirst. Obey Your Thirst Campaign Racist? | Jillian Bezner As the family is running from the creepy sun character, the mother trips over a vacuum cleaner. An interesting PR case study is Coca Cola's Sprite 2004 "Obey Your Thirst" campaign planned by Ogilvy & Mather. Then, in the 90s, Sprite teamed with some of hip hop's living legends, including A Tribe Called Quest, Nas, Grand Puba and Pete Rock & C.L. The documentary series is part of a new "Obey Your Thirst" campaign, which also involves the production of limited-edition soda cans featuring the lyrics of the Notorious B.I.G., Drake, Nas, and Rakim. "Obey Your Thirst" had more recent expressions, as well. W)taps - W)taps BLUES SKINNY TRASH by Hiro's shop The effort dubbed "Obey You" includes a series of 20 films, where the voice behind the camerathe voice of Spriteencourages teens and young adults to stay true to themselves in any situation of life . * HeroicSacrifice: PlayedForLaughs in the "Sun Fizz" commercial. | 8 a.m. In our premier episode, we examine the Sprite campaign that changed it all. Obey Your Thirst. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Now, Sprite continues the saga, based on its Obey Your Thirst slogan, and has chosen 16 more words of inspiration for Hip Hop fans nationwide. . Being the inquisitive stoner I am, I began to look into the matter and quickly learned that this was no coincidence. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. By getting in early, and staying for the long haul. Each and every component every single choice and decision of a song matters when it comes to perfection. June 2019. The commercial was directed by Spike Jonze. Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their "I Love The Sprite In You" campaign, tapping artists like Kurtis Blow, LL . Staying hydrated is important for optimal health and performance, and Gatorade Zero is a great way to do it. "We were looking for something hip, something fresh, something The Ultimate Guide to the Best Gatorade Flavors to Mix Together! On Friday, June 21, Sprite will host an exclusive media event celebrating Thirst For Yours at The Terrace at L.A. Live. The Artist and The Empire will debut during the June 23rd telecast of the 2019 BET Awards and run across Sprites social and digital channels. [[/note]], * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). The drink was first created Read more, Dr. Pepper is a popular carbonated soft drink that is marketed as having a unique flavor. Among all consumers who In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. Being an MC, we try to be cool about what we do, Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 Obey the Verse collection of Sprite cans featuring iconic hip-hop lyrics, said in a2016 interview. Sprite Salutes Hip-Hop With 'Obey Your Verse'. Sprite's parent company, Coca-Cola, did not respond to an email requesting an interview on the overall campaign. California, was addressing a gathering of the Boy Scouts of America on a Its not an obvious pairing, a drink and a music movement. With the great Read more, Orange juice does not cause mucus and phlegm, in fact, it has been shown in some studies to actually help Read more, Are you curious to know if the taste of Coca-Cola varies around the world? Sprite (drink) | Beverage Wiki | Fandom Again, the successful marketing slogan "Obey your thirst" communicates these attributes. Hip-hop used to be this subcategory and almost a niche. However, if you are Sprite Re-Ups Obey Your Verse Lyrical Collection with Three New The brand will give the new campaign a push at this weekends BET Experience event in Los Angeles, where the Viacom subsidiary hosts a range of events, from music performances to fashion shows. In 2015, the "Obey Your Verse" lyrical collection included 16 limited-edition cans with lyrics from hip-hop artists like Drake, The Notorious B.I.G., Nas and Rakim. As an aside to their marketing campaigns, Sprite fostered a healthy relationship with the hip-hop community through sponsoring festivals and events like the BET Cypher series, which made the company one of the fastest growing brands in the soft drink industry for years. In a turn of events too . across this one particular speech, and the speaker made an aside about I chanced Also the tagline sprite recycled , "Image is nothing. 2. Two 30-second commercials, called ". ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers, each representing different regions, trying to take out Zarkon's RoBeast individually, and getting faded each time. looking to change the image of its sparkling soda. Historically, Sprite was created in Germany as Fanta Klare Zitrone in 1959, and in 1961 the drink was introduced in the United States as Fanta . Expect to see promo for the cans everywhere soon from television and radio advertisements, digital and social spots and a special collaboration with the BET Experience at LA Live June 23 through 25. In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. In addition, Lil Yachty's song "Minnesota," featured in a Sprite television ad that featured professional basketball player LeBron James. Sprite: Liquid Skittles. Agency New York. Today, Sprites presence within hip-hop culture isnt even questioned, becoming as integral to the culture as Timbaland or Adidas. 19. Get the Right Sprite. The ads featured the artists clad in lemon-lime fare, rhymin about lymon. The campaign was the brain child of advertising executive Donald Rifkin, Ad Age and Creativity Staff Hip-hop was growing up, getting money and moving towards more sophisticated alcoholic beverage choices. Pooh lined up a veritable whos who of additional West Coast rappers over the years, including Geto Boys, Cypress Hill, Warren G, Snoop and Tupac; plus the thorough-est from the East, including Eric B and Rakim, Wu-Tang Clan, Biggie and EPMD. Sprite Gives Nod to Hip Hop With 'Obey Your Verse' Campaign. She is best known for her work on Black Panther, Fruitvale Station and Mudbound, the latter of which solidified her as the first female nominee within the Best Cinematography category at the Academy Awards. We embraced that and ingrained ourselves as part of that culture," he said. Missy Elliott I wont settle for less from Hot Boyz offDa Real World, Missy Elliott Cause the beats so cold from WTF single, Missy Elliott Me Im supa fly, supa dupa fly from The Rain (Supa Dupa Fly) fromSupa Dupa Fly, Missy Elliott How they do it where you from? from WTF single, Missy Elliott Talk with it, walk with it, Im no gimmick from 9th Inning single, J. Cole Goodbye to the bottom, hello to the top from Grown Simba single, J. Cole Love Yourz from Love Yourz off 2014 Forest Hills Drive, J. Cole We aint picture perfect, but we worth the picture still from Crooked Smile offBorn Sinner, J. Cole I got a dollar and a dream from Dollar and a Dream III offCole World: The Sideline Story, J. Cole You gotta dream like you never seen obstacles from The Autograph offFriday Night Lights. A promotion for the brand's new logo has also been . Sprite has been there for us since they realised they could reach out and do things like this, artist Rakim said of the long history between hip-hop and Sprite. Sprite. [Chorus] Still pourin' syrup, dirty Sprite, obey your thirst (Raw) Saditty, pretty bitch, got my weed in her purse-purse (Ooh . There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do anything! The word was spreading fast. Music/{{Nas}}, Grand Puba, and Pete Rock & C.L. In the commercial, Puba fist-bumps Large Professor and says the line, First things first: Obey Your Thirst.Its speculated that Puba ad-libbed this line in rehearsals, yet the potency was so clear that Obey Your Thirst became Sprites tagline off and on to this very day. Hip-hop rose during the post-industrial 1970s in the Bronx borough of New York City, and spread via block parties. Sprite Spotlights Rising Hip-Hop Artists In Its New 'Thirst for Yours His inspiration for the slogan Sales volume grew nearly 3 percent in the U.S. last year, according to Beverage-Digest. A pop-up experience on June 21-22 in LA will celebrate sneaker culture with Sprite photo booths, sampling stations and performances from Sprite-associated performers Rapsody, Kamaiyah and Villain Park. While all of the Venoms had battle verses, only Roxanne Shant and Kool Keith directly rap battled one another during their fight. The lemon-lime soda is shelving its Obey Your Thirst tagline, which debuted in 1994, for Thirst for Yours. But the update is about more than tweaking a few copy lines. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers. 23. ** Another ad has a woman and her two children drinking something called Sun Fizz when the character mascot, an anthropomorphic sun with large eyes, comes to life. Sprite (drink) - Wikipedia Obey Your Thirst - Sprite Commercial 1996 - Vdeo Dailymotion Over the years, Sprite has continued to be one of the most consistent brands in hip-hop. and Rakim on packaging Jun. E.J. To further engage with Gen Z, Sprite is using tactics that are popular with the cohort, such as featuring social media content, working with influencers Kodie Shane and Seth Giscombe and developing experiential activations around the 2019 BET Awards. Great Lymon Taste! Edgy. Gone were the bright yellow and green sets, because while the new slogan said, Image is nothing, it was all about image. In 1991, the Wall Street Journal listed the St. Ides ad campaign among one of the worst of the year, which probably didnt matter at the time since WSJ readers werent St. Ides base. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. and Nas: The transparent soft drink brand celebrates some of hip-hop's most iconic lyricists with limited-edition . that would appeal to the younger generation," stated Coke spokesman Bob If so, this article is for you! It focused on a Deconstructive Parody of the materialism of contemporary advertising, expressing that, while drinking Sprite won't make you cool or give you superpowers, it will quench your thirst. Obey Your Thirst | COMM 130 Visual Media With the new campaign, Sprite wants to play a role in identifying under-the-radar talent. As you can imagine, the successful Sprite brand belongs to the Coca-Cola Company . what meal should he have with his Sprite. Sprite se vende en ms de 190 paises alrededor del mundo, y se la considera lder en ventas en cuanto a refrescos de lima - limon. Sprite struck a chord with the artists so that when the next series of commercials ran the next artists would say 'yes' and they connected with brand," he said.